The average Pinterest CPM, or cost per thousand impressions, ranges from $2.00 to $5.00. Furthermore, Pinterest’s precise targeting tools make it easy to get your brand in front of your target audience.

Ads on other platforms may feel like an interruption on a user’s feed, but Pinterest ads are appreciated because users are already looking to make a purchase.Īccording to Pinterest, ads on their platform have a 2x higher return on ad spend for retail brands than other social media platforms. While Facebook and Instagram are primarily used to keep up with friends and influencers, Pinterest users are on the hunt for new projects, brands, and products. Outside of reaching your target audience, Pinterest has a plethora of additional benefits. This makes Pinterest an appealing platform to brands that cater to all ages. Statista reports that 38% of Pinterest users are aged 50-64, 34% are 30-49, and 32% are 18-29. And unlike platforms like TikTok that attract a younger audience, people of all ages turn to Pinterest. Forty-six percent of U.S women use Pinterest, and 80% of U.S moms are scrolling through the site in their free time. If women are your primary target audience, consider using Pinterest. While you can discover a variety of pins from every category imaginable, the most common categories are home decor, food and drink, art, and beauty.

When users discover a “pin” that excites them, they can either save the pin to one of their “boards” or share it with a friend. The site allows users to discover, save, and share a range of images and videos. Pinterest is part social network, part search engine. Although it may not be the first platform to come to mind when thinking about social media marketing, it’s a great option for marketers looking to target specific audiences cost-effectively. In fact, 86% of millennials use Pinterest to plan for life’s special moments. Whether you’re looking for crockpot recipes or nursery decor ideas, Pinterest has become the go-to social media platform for inspiration.

Pinterest advertising strategy